NATiVE Solar
The Story
Founded in 2007, NATiVE Solar is one of the longest running Texas owned and operated solar company serving homes and businesses across the state.
When I joined as Director of Marketing in 2014, NATiVE was a small, relatively unknown local installer with a bigger ambition: to become the name Texans trust for solar. Over the next decade, I led the marketing that helped make that happen.
I directed the branding and website redesigns for NATiVE Solar and its sister brand, Build NATiVE. I rebuilt the site's user experience, landing pages, and blog content around how homeowners actually research solar, which drove a 500% increase in engagement and contributed to 300% revenue growth.
I launched a biweekly newsletter from scratch and grew it to 18,000+ subscribers, with open and click rates above the industry average. Alongside the digital work, I produced video commercials, designed print and digital campaigns, and set up marketing automation that streamlined daily operations.
In my time with the company, NATiVE grew from a local installer into a statewide industry leader.
What I Did
- 01Setting the marketing goal each year
- 02Stay current on market competition
- 03Identify target audiences
- 04Create a brand strategy
- 05Implement and manage CRM's, automation, employee email accounts, etc.
- 06Designs for logos, business cards, brochures, banners, signs, vehicle wraps, various swag, etc.
- 07Develop, design, and launch a website with regular updates and maintenance
- 08Develop and design brochures, slide decks, and other marketing materials
- 09Design booth banners, branded popup tents, tablecloths, and more for in-person events
- 10Produce marketing videos
- 11Manage social media accounts
- 12Manage marketing team
Brand Marks
Project Gallery
Videos
Other Projects
