Ryan Doty, Creative Director

15+ years leading brand, web, video, and marketing work, from first concept to measurable results.

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Ryan Doty

At a Glance

15+

Years in creative and marketing leadership

10+

Years directing marketing at NATiVE

300%

Revenue growth I helped drive at NATiVE

18,000+

Newsletter subscribers built from zero

How I Lead

Brief before we build

Every project starts with a clear brief: the audience, the goal, and what success looks like. Good creative answers a question.

Critique the work, not the person

Reviews are specific, honest, and fast, so designers know exactly what to change and why.

Ship, measure, refine

Launch is the midpoint. I track what the work actually does, then improve it.

AI for speed, people for taste

I use AI to move faster on production and research, and keep the ideas, judgment, and craft human.

Selected Leadership Work

NATiVE Solar & Build NATiVE

Ten years turning a local Texas solar installer into a statewide name.

NATiVE Solar billboard over I 35

The Challenge

NATiVE was a respected local installer with a bigger ambition: become the name Texans trust for solar.

The Direction

A cohesive brand across NATiVE Solar and Build NATiVE, a website built around how homeowners actually research solar, and campaigns that told a consistent story across web, video, print, and outdoor.

What I Led

Brand identity and website redesigns for both brands, video commercials, billboard and print campaigns, a biweekly newsletter, and marketing automation.

The Results

300% revenue growth I helped drive, a 500% increase in website engagement, and a newsletter grown from zero to 18,000+ subscribers.

Watch the NATiVE Solar Commercial

Triple Digital

Rebuilding an agency's client web portfolio on one platform in a single year.

The Challenge

A law firm marketing agency running client sites across mixed platforms, making updates slow and results hard to track.

The Direction

One fast, consistent platform, full conversion tracking on every site, and AI assisted development to deliver faster without lowering quality.

What I Led

Built or converted nearly every client site to one platform, set up conversion tracking across Google, Reddit, X, and ChatGPT Ads, and created interactive lead generation tools like case value calculators.

The Results

Nearly every client site rebuilt in one year, with every lead traceable to its source.

The AI Visibility Report

A product I designed and built to measure how businesses show up in AI search.

The Challenge

Business owners have no way to see whether ChatGPT, Gemini, or Claude know them or recommend them.

The Direction

A free report that asks the major AI models about a business, audits the site the way crawlers see it, pulls Google Lighthouse performance data, and turns every gap into a prioritized fix list.

What I Led

Concept, design, development, scoring logic, and the branded report experience, from first prototype to a working lead generation tool.

The Results

A live tool that generates qualified leads and gives clients a clear, data backed starting point.

Try the Report

Career

  1. 2025 to present

    Triple Digital

    Web Developer & Designer (now contract)

  2. 2016 to present

    Crescendo Creative Solutions

    Creative Director & Web Developer (contract)

  3. 2014 to 2025

    NATiVE

    Director of Marketing

  4. 2013 to 2014

    Alliance Abroad Group

    Marketing Manager: led and mentored a team of designers and sales staff.

Education

  • Purdue University (Graphic Design, Theatre & Telecommunications)
  • University of Oxford (Shakespeare & Art History)
  • University of Central Florida (Theatre & Film)

Creative Range

Website Design & DevelopmentGraphic & Logo DesignVideo Production

Let's talk about your creative team.

I'm happiest leading talented people toward work that looks great and actually performs.

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